When cheetah cubs are two months old they are irresistible to watch. Siblings are sparring partners around the clock. But the odds against their survival are not as appealing. More than half of all cheetah cubs do not survive their first four weeks of life and most of the rest do not make it beyond their first year. Cheetahs can’t climb trees like leopards, they can’t dig burrows like hyenas, and they’re not social like lions, so they are always vulnerable no matter where they are. When we worked with cheetah families in the wild we were always concerned about their safety, yet we could not interfere in their individual lives. But we can contribute to their survival as a species.